If you’re a portrait photographer, you probably know the importance of keeping a blog on your site. It’s the perfect way to showcase your work and make sure your website is regularly updated with fresh content. But what exactly should you blog about?
RedFox Blogging provides ghost blogging services for portrait photographers across the country, and I’ve come up with fourteen blog post ideas for portrait photographers to inspire you and get you started with posts your followers will love.
The Latest Session
This is the bread and butter of most photography blogs. Select a few of your favorite photos from the latest shoot, throw in a few fun details about how the session went, and optimize with your high-ranking keywords, and you have yourself a blog post that shows off your talents and the great relationship you have with your clients.
Photography Sessions: What to Expect
What types of photography sessions do you offer? (Bonus: That could be an entire blog post unto itself. You’re welcome.) If you specialize in newborn photography, for example, create a blog post entitled, “What to Expect at Your Newborn Photography Session,” and let potential clients know exactly what you have to offer. Do they need to bring anything to the session, or do you provide all the props and outfits they’ll need? How long does a typical session take? Are parents encouraged to take an active part, or do you have a comfortable place for them to relax while you take photos of their little one?
Choosing a Style for Your Photoshoot
Maybe you specialize in a particular style, or maybe you offer a huge variety of customized sessions to fit your clients’ needs. Either way, a blog post outlining the stylistic choices your clients have when they come to you can help them think about what kind of look they want, making them better prepared when they show up for their session.
What to Wear to Your Photo Session
This is a question photographers get asked all the time. Some photographers hold pre-session consultations to help clients decide on details like this, some provide outfits at the studio, and others leave it completely up to the client. Everyone wants to look their best in pictures though, so giving people a few helpful tips on color, style, and outfit coordination is much appreciated.
Popular Poses for Photography Sessions
This is a great one for newborn photographers. Lots of parents don’t know that many of the adorable poses professional photographers achieve in baby pictures are the result of extensive training and lots of editing. Highlight some of your most popular requests (like the froggy pose) and walk clients through exactly how you manage to capture that amazing image.
Highlights from the Year
The perfect way to showcase your very best work. Wrap up the year with a collage of stunning photographs and let your followers know about everything you’ve been up to this past year, and what you’re hoping the next year will bring. (While this is an excellent December or January post, you can do something similar at any time of the year. Think: Highlights from this Summer, Highlights from My Busiest Baby Season, or Highlights from this Spring’s Mommy and Me Mini Sessions.)
Props, Backdrops, and Outfits from the Collection
If you have a studio, you probably have a collection of items clients can use to customize their portrait session. Use this opportunity to talk about your gorgeous maternity gowns or adorable setups for babies and children. You can highlight your most popular props, introduce recent acquisitions, or draw attention to all the ways in which a particular backdrop can be used to create a different mood.
Start to Finish—What a Photo Session Entails for a Photographer
Not everyone knows that the photo shoot itself is only one small piece of the puzzle for their photographer. Let clients in on your behind-the-scenes efforts by taking them step-by-step through the process of preparing your studio or site and equipment, taking photos, selecting the best of the bunch and editing them to perfection, and getting an order ready.
Editing Magic
If you want to zero in on one step in the process, most people are fascinated by the process of photo-editing. Whether you create complex digital composites or simply make basic adjustments and touchups, you can impress clients by showing off your technological savvy with before and after images.
Products and Display Options
Do you offer framing, prints, canvas artwork, albums, keepsakes, or other display options for clients to show off their photographs? If so, you should absolutely dedicate a blog post to your product offerings. A client who’s invested in professional portrait photography probably wants to share their photos with others and show them off to best advantage—so let your clients know that you can help with that.
Top Lessons I’ve Learned as a Photographer
Photography is a learning process, and the best photographers are continually working to perfect their craft. Whether you’ve recently started out or have years of experience under your belt, let your followers in on the things you’ve learned—and are continuing to learn. Doing so shows people that you have a passion for what you do, and that you truly are a professional who is always honing their skills.
The Studio
Not every portrait photographer has a studio, so if you do you’ll want to highlight your studio and all it has to offer. Let your clients know all the great things you can offer them with your dedicated studio space. If you don’t have a studio, you can still create a blog post highlighting some of your favorite locations for photo shoots.
How to Take Better Photos at Home
Even your most dedicated clients may not be able to afford updated portraits multiple times a year. Let them know you’re serious about wanting them to be able to capture their family memories by sharing a few tips and tricks to help them take better pictures themselves. By supporting them in their photography efforts between sessions, you can set yourself apart as a photographer who truly cares about your clients.
Choosing a Photographer—What to Look For
You already know you’ve got competition—and your clients know it too. Help them sort through their options by letting them know what important qualifications they should look for in a portrait photographer. This is the perfect opportunity to highlight your skills, training, and experience so clients see you’re fully qualified and great at what you do.
I hope these 14 ideas inspired you and helped you see how you can use your blog to the best advantage by publishing fun, quality content that will attract clients, establish your expertise, and get you noticed. Contact RedFox Blogging to learn more about how my ghost blogging services for portrait photographers can free up your time, optimize your site, and boost your business. I can’t wait to hear from you!
