Running your own business in 2022? Hey, me too! It’s kind of an emotional roller coaster, am I right? If your journey is anything like mine, you’ll experience moments of exhilaration (I’m my own boss! No requesting time off ever again! I’m so lucky to do what I love!) coupled with moments of fear, exhaustion, and overwhelm (Wait, what about benefits and retirement plan? I can’t stop thinking about work. And, I need a blog? I hate writing!)
I’ll be honest, I can’t do anything about your retirement plan. But when it comes to blogging, I have great news for you! Yes, you do need a blog (and I’ll let you know why), but it doesn’t matter if you’re not a writer, because you don’t have to write a single word yourself. That’s what I’m here for. You can check out my packages here, but first off, let’s dive into why you need a business blog in 2022.
A Blog Helps You Connect with People
One of the best things about small business is the personal touch. One of the reasons you need a business blog in 2022 is because it gives you a personal connection with your clients. Whether it’s showcasing your specialty, keeping folks up to date on the latest and greatest in your business, or giving them a behind-the-scenes peek into your daily life, a blog gives your customers a connection to you and helps them feel like insiders.
Here’s an example of a blog post I wrote for Shanna Chess Photography, a portrait photographer in Eugene, Oregon, that gives some fun details from a photo session she did for her niece. By including behind-the-scenes facts, readers feel like they have a connection to this photoshoot, and to Shanna as a person.
A Blog Can Help More People Find You
Whether your business is online or in a brick-and-mortar location, the power of the world wide web to expand your client base can’t be ignored. Having a website is key—and one of the keys to making your site work for you? A blog. Search engines love sites that are regularly updated, and a blog is perfect for that, keeping your site active and refreshing it with new content on a regular basis. Writing accessible posts with just the right keyword density boosts your site’s search results. This makes it easier for current clients to look you up, and for potential clients to stumble across your website and discover what you can do for them.
In this post for Tiny Hearts Studio, a Minnesota photographer, we included her keyword (“MN cake smash photographer”) at a 1% density, which is right in the sweet spot for showing search engines what your post is about without oversaturating the text and putting off both search engines and readers.
A Blog Establishes You as an Expert
What you do is unique and valuable. A blog gives you the chance to convince others of that. Does that mean that every blog post has to be a carefully disguised sales pitch? On the contrary, genuine blog posts that show the quality of your work, your passion for your business, and the fun you have helping clients is one of the best ways to establish trust. Through your blog, you show people that you really know what you’re talking about and that you really care about what you do and who you serve.
For example, here’s a blog post I wrote for Shannon Reece Jones Photography, a professional photographer located in Houston, Texas, who specializes in luxury-quality maternity, newborn, and family portraits. This post doesn’t even deal directly with photography—but it shows that this photographer really is all about family. She knows what it’s like to be a new mom, and she’s there to support her clients in whatever they’re going through.
A Blog Offers Value to Your Clients
As an expert in your field, you have all kinds of great tips to share. Offering some of your knowledge on your blog establishes rapport with clients by giving them something of value. Tips, ideas, and advice can give people a taste of what they can expect when they come to you, as in this blog post that I wrote for New Jersey-based cake smash photographer Jennifer Parrello Photography. By sharing a few ideas for cake smash photo sessions, she offers value to her clients in the form of inspiration for their own little one’s photo session. Plus, she gets to show off some of the props, outfits, and setups from her studio so that parents can see what makes her studio collection unique and fun.
Outsource Your Business Blog in 2022 with RedFox Blogging
Now you know why you need a business blog in 2022—but knowing that doesn’t change the fact that you hate writing, or you feel overwhelmed at the thought of posting every week, or you would just rather spend your time focusing on aspects of your business that are more fun. I get it! Small business owners have such a lot to think about—which is why outsourcing is your new best friend. (Yes, I outsource stuff I don’t like too. Like making this website look pretty and patting it on the back when it hiccups.)
With RedFox Blogging, you can be as involved or hands-off with your business blog as you want. While you can choose from one of my package options, we can also put together a blogging package that’s fully customized for you. Once we’re set up you can sit back, relax, and let your blog work for your business without having to type word one. Makes your fingers happy just thinking about it, doesn’t it? So get in touch and let’s make 2022 a great year for your business and your blog!
