If you think SEO stands for Scary, Enigmatic, and Overwhelming, you’re not alone. Lots of smart, talented photographers who are totally comfortable with abbreviations like ISO and RAW get spooked…
I recently had a client reach out and ask about best practices for file names, so I thought I should hop on and give a few tips on this in…
Using photos on your blog is a great way to add interest, break up the text a bit, and make your posts look extra nice. And of course, if you’re…
Do you love blogging? If you’re squirming in your seat right now, or maybe laughing out loud, no worries. Having a blog is an expectation of most small business owners—including…
Can I tell you about a really interesting phenomenon I’ve noticed? Here it is: Before people hire me to blog for them, the hardest part about blogging tends to be…
Have you ever tried content batching? This is a productivity technique that allows you to create big chunks of content ahead of time. I’ve been experimenting lately with doing more…
One of the things I’m asked most frequently by my photographer clients is whether my blogging services will help them rank on Google. The answer is yes—and here are my…
Did you know you can hire a ghost writer to take care of your blog? Finding the right blogger can be a lifesaver, freeing up your time to focus on the parts of your business you really love while still giving you all the benefits of an active blog. If you don’t like writing, have trouble keeping your blog up to date, or just don’t know what to write about, bringing a professional or freelancer on board might be just what you need. Before you take the plunge, here’s what you need to know about hiring a ghost writer for your blog.
Blogging may not have quite the mystique of, say, the Loch Ness Monster, but that doesn’t mean it hasn’t attracted its fair share of myths over the years. Misinformation seems…
A few weeks ago I posted about how important it is to include informational posts on your photography blog. This kind of next-level content goes beyond talking about your sessions…