The other day I was searching online for a place to get my hair trimmed. There was a salon that looked promising, so I decided to give them a call.…
If you think SEO stands for Scary, Enigmatic, and Overwhelming, you’re not alone. Lots of smart, talented photographers who are totally comfortable with abbreviations like ISO and RAW get spooked…
I recently had a client reach out and ask about best practices for file names, so I thought I should hop on and give a few tips on this in…
Using photos on your blog is a great way to add interest, break up the text a bit, and make your posts look extra nice. And of course, if you’re…
Do you love blogging? If you’re squirming in your seat right now, or maybe laughing out loud, no worries. Having a blog is an expectation of most small business owners—including…
One of the things I’m asked most frequently by my photographer clients is whether my blogging services will help them rank on Google. The answer is yes—and here are my…
A few weeks ago I posted about how important it is to include informational posts on your photography blog. This kind of next-level content goes beyond talking about your sessions…
If you’re a photographer looking to get found on Google, I’m guessing you’ve heard one thing over and over again: You need to blog. Sigh. I get it. The emphasis…
(Note: This is Part Three of a Three-Part blog series on Gentle Business. You can find Parts One and Two here if you missed them.) Gentle business is a quieter,…
Did you know that you don’t have to stick to just one keyword in your blog post? While it can be a good idea to have a primary keyword (although…