RedFox Blogging services offers a variety of writing styles to suit the needs of a diverse clientele. But how do you decide which type of blogging style is right for you? These three questions can help you narrow down what type of style will best fit you and your business.
First, what size is your business?
Is yours a one-man show in which you work personally with each of your clients, or does your business support a staff with whom your customers come in contact? This can help you determine how personal your blog should be. If you operate a sole proprietorship, you may benefit from ghost blogging, in which blog posts are written from your personal perspective, making your blog especially relatable. A business with multiple staff members may be better off approaching a blog from an informational rather than a personal angle.
Second, does your business primarily provide products or services?
Blogs for both types of businesses can showcase positive customer experiences and provide examples of what your business has to offer. A blog for a products-oriented business might use a third-person style to announce new creations, while a blog for a service-oriented business could use a more personal voice and give a behind-the-scenes peek into what you do.
Third, what are you hoping to accomplish with your blog?
Do you want to attract more customers, build brand loyalty among current clients, provide up-to-date information about your industry? Identifying the role you want your blog to play in your business can help you decide on topics, identify the most effective keywords and keyphrases to use, and develop your unique blogging voice.
Choosing a consistent blogging style gives your site continuity, provides clients and followers with comfort and familiarity, and indirectly tells people something about you and your business. RedFox Blogging can help you create the right blogging style for your business—and more than that, can take away the pressure of creating quality blog posts yourself. Contact me to learn more about how my personalized blogging and ghost blogging services can free up your time, establish your business expertise, and offer value to you and your customers.
Thanks for sharing such important questions to think about before starting a blogging business, especially the third one. I think we all struggle with what we want to accomplish with blogging when we face adversity.
Thank you, so glad you found this helpful!