If you’ve never blogged before (or if you’ve tried—and failed—to blog), you may be wondering if it’s really worth it this year. First of all, well done, you, for stopping to think about it! And more than that, for doing some research so you can make an informed decision. I truly believe you should guard your time and energy as a small business owner and only put your effort into things that will genuinely help you, your clients, and your business.
And honestly, that’s exactly why you should be blogging in 2024.
It may not be the answer you wanted to hear, but I hope that by the end of this article you’ll see why I’m giving you that advice. And if you need help making blogging more approachable, that’s what I’m here for, so please reach out!
There are so many ways in which blogging fits the criteria of helping you, your audience, and the business you’re working so hard to grow. Here are just a few that I’ve personally seen, both with my own blog and with those I write for my clients.
A blog can:
Improve Your SEO
When it comes to helping people find you, the internet can be your best friend. Blogging is one of the simplest (yes, simplest) ways to improve your SEO, rank higher in search engine listings, and connect with clients.
Provide Value to Your Audience
Yes, you need to make money. But you also started your business because you genuinely believe that what you provide is important and you want to help people, right? Blogging is a great way to provide answers, advice, and expertise to the people who want it.
Encourage a Relationship of Trust
On the same note, blogging helps you build a relationship of trust with your clients both before and after they book with you. By providing free support and interest through your blog, you show readers that you are an authority who knows your stuff. A good blog makes it more likely that readers will become loyal repeat clients rather than one-offs, because they know they’re in good hands with you.
Make Other Content Creation Easier
If you think blogging is one more thing to eat into your time as a small business owner, you’re looking at it upside-down. In fact, blogging can be a much more effective use of your time and creative energy than a lot of other methods of engaging with your audience. You can pull from your blog to create social media posts (usually getting several social media posts from one blog post) or client resources (like style guides and welcome packets) so that your blog is pulling a lot of the weight of content creation. You can also recycle evergreen posts, so the longer you blog, the easier it becomes.
Humanize Your Brand
If there’s one thing the digital age has taught us, it’s that people still need people. In a world of fast-paced technology, AI, and relentless marketing, there’s nothing more refreshing than knowing there’s a real live person on the other side of the screen. Blogging allows you to go beyond marketing copy and share funny stories, exciting news, favorite tips and inspiration, and absolutely human reminders. It is perhaps one of the most personal ways to connect with your audience and make your brand about more than just the bottom line.
Provide Long-Term Payoffs
Lastly, blogging is something you can do today to ensure better results for your business in future. While it does take a while before you’ll see results from your consistent blogging efforts, those results are cumulative—they just keep growing and getting better the longer you keep at it.
If you’re ready to start your blog (or pick it back up again), feel free to explore the blog some more, or follow RedFox Blogging on Facebook or Instagram for tips and inspiration. If you’d like more one-on-one help (or just someone to take blogging off your plate altogether) you can check out my packages on the main page and reach out whenever you’re ready. I’d love to support you!
