Every small business owner knows the importance of the elevator pitch, but with a job title like mine, explaining yourself becomes not only an advisable course of action, but a necessity. When I introduce myself as a ghostblogger, the response is usually a blank stare. Occasionally one of society’s wittier members will smirk and offer something along the lines of, “Do you blog about ghosts?” I always smile indulgently at this attempt at comedy, though I would prefer to tell them that while my writing style can be quite spirited if occasion requires, I find the topic of ghosts a bit grave for the purposes of most blog posts. So…
What Does a Ghostblogger Do?
Take my hand, put your intellectual foot forward, and prepare to make a slight mental leap. Here we go. A ghostblogger is a ghostwriter who specializes in writing blog posts for others. There. More of a hop really, wasn’t it?
In today’s world, being a successful small business owner often means becoming a regular guru, with mad skills in marketing, social media, finance, accounting, sales, customer relations, human resources, website development, content copywriting, and SEO, not to mention whatever field of business you’re actually in. Unless you have the manic energy and multiple heads necessary to wear all those hats simultaneously, outsourcing can be a lifesaver.
An active blog is the perfect way to keep your website near the top of search results, position yourself as an expert in your field, provide value to customers, and showcase your skills. But if writing isn’t your thing, or if finding the time to write a quality post every week would require a time machine, hiring a ghostblogger allows you to reap all the benefits of blogging without having to worry about it yourself.
“[RedFox Blogging] has helped me so much and has been one of the best things for my business that I have done! [It’s] helped my SEO in different categories. Plus, just giving me more time! I don’t like writing at all, so it has made me a happier business owner.” (Shanna Chess, Shanna Chess Photography)
Who You Gonna Call?
Ready to free up your time while still providing quality content for your clients and boosting your SEO? Sounds like it’s time to call a ghostblogger. Please feel free to contact me with any questions. I can’t wait to work with you!
